Thursday, August 27, 2020

Adopting a simple profit-maximising perspective ..... can have Essay

Receiving a straightforward benefit augmenting point of view ..... can have positive effects for a firm ..... Talk about - Essay Example Entrepreneurs or the administration are esteemed to concentrate on expanding benefit in the short-run. Receiving basic benefit enhancement point of view can have positive outcomes on a firm. This investigation will investigate this affirmation so as to analyze the positive effects of benefit enhancement. Thought will likewise be given to different perspectives that propose different points of view that administrative choices ought to consider. In today’s advertise, advancement of benefits has increased a more extensive methodology incorporating the thought of vulnerability of time and estimation of cash. This has added to the underlying methodology of firm hypothesis contending that the drawn out objective of a firm is to expand its worth. Estimation of a firm is regarded as the current worth, which is given by the normal incomes. For effortlessness, the normal incomes are likened to benefit and the current worth is along these lines given as the estimation of the considerable number of benefits or the incomes, which is limited at the chose loan cost (Keown, 2003, p. 5). Limiting is done to fuse the vulnerability of time and estimation of cash later on. This investigation will investigate the benefit enhancement viewpoint and its positive effects, requirements looked by administrative choices in their interest to improve benefits just as the best point of view that administrators should hold in the administration of a firm. Benefit streamlining is a short-run process that includes deciding of cost and yield levels that gives the best yields in type of benefit. As referenced by Hirschey (2008, p. 38), the degree of movement that expands benefit in a firm is given at where negligible income (MR) and the minor cost (MC) are equivalent with the end goal that any further age of income results balances cost. A basic spotlight on benefit amplification infers that a firm is basically centered around making benefits and the assets are used with the sole point of getting the most significant level of benefits

Saturday, August 22, 2020

Homelessness Is More Than Missing a House Essay Example for Free

Vagrancy Is More Than Missing a House Essay We generally experience these sorts of individuals: A man who is shaking a cup and attempting to introduce a grinning face to you in the city, his coins are striking against one another, and his garments were shabby and his shoes unrivaled. Or on the other hand around evening time, a team of individuals who sit or snooze front of a store with some smudged covers on. We don’t realize what sort of causes influence their vagrancy, however we could without much of a stretch remember them, most likely have compassion for them and possibly give them change or food. Vagrants probably won't expect monetary help however they need mental help since they are not simply genuinely missing a house and they don't have anything to lose after the profound breakdown by missing heart insurances. We have to sincerely help them by progressively mental fixing. Barbara Lazear Ascher states that we had the option to assist destitute with peopling by more considerations in her article, â€Å"On Compassion†. Ascher contends that we should give more consideration to the destitute by helping them. She says, â€Å"We can't preclude the presence from claiming the defenseless as their quality develops. It is difficult to protect ourselves against what is at our very entryway step† (213). We can help them by conceivably give a pre-owned cover or some warm soup. In any case, conservative commitment may not ready to fix the issue, as indicated by Anna Quindlen’s in her â€Å"Homeless†, â€Å"Home is the place the heart is. There’s no spot like it†(217). When those vagrants lose their homes, they lose everything genuinely, and sincerely miss their hearts and accept, confidence of lives, that’s what cash or food couldn’t manufacture. Ascher accepts that the overall population should treat vagrants better. She starts with expressing that individuals shouldn’t judge the destitute by their appearances. She recounts to an account of a vagrant, â€Å"His buttonless shirt, with one sleeve missing, hangs outside the midriff of his loose pants. Deliberately plaited dreadlocks bespeak a superior time, some time in the past. As he goes across Manhattan’s Seventy-ninth Street, his walk is the mix of the overlooked ones held set up by gravity instead of plans† (211). What a forsaken man! What a shocking misery descended onto his life! He possibly was a fruitful specialist in his previous life? By giving subtleties of a vagrant, she sets up the essentials of her paper and that clearly catches eye and compassion from the crowd directly into the story. Ascher additionally sees how did detached neighbors disregard the vagrant away, â€Å"A man with a portfolio lifts and brings down the shinny toe of his correct shoe, watching the light reflect, attempting to catch and equalization it, as though he could hold and make it his, to facilitate the overwhelming dim of coming January, February, and March†(212). A knowledgeable man would not want to surrender a dime to the individual, and others should? The rest couple in this picture, are remaining far away from the man, five of them, are tensely gazing at the bearing that the crosstown transport come from(212). They feel there was nothing to do about this circumstance, they were thoroughly out of this second. In view of human instinct, they would not bring down their prides and positions to assist the vagrant despite the fact that he didn’t request it. Contrasting and subtleties of the vagrant outside by Barbara L. Ascher, Anna Quindlen starts her article in a vastly different manner. †She said I was burning through my time conversing with her; she was simply going through, despite the fact that she’d been going through for over about fourteen days. To demonstrate to me this was valid, she scrounged through a tote pack and a manila envelope lastly unfurled a sheet of composing paper and drew out her photographs†(216). Quindlen recounts to the narrative of a weird lady whom Quindlen met. The lady was conveying an image of her old and regular house constantly at the transport terminal. Quindlen perceived the woman, â€Å"She had a house, or if nothing else sometime in the distant past had one. Inside were blinds, a lounge chair, an oven, potholders. You are the place you live. She was somebody†(217). From the opening of the two stories among Ascher and Quindlen, Ascher concentrated on communicating the forsaken picture of vagrancy to people in general, carry compassion and help to them. In any case, In Quindlen’s article â€Å"Homeless,† she brought the arguement that society’s perspective on home has changed in the previous hardly any ages. What might we be able to achieve by changing our viewpoint on vagrancy? In this specific situation, Quindlen noticed that a house is, essentially in excess of an accurate house-a home turns into a spot where we can feel associated genuinely and truly with our families. That was additionally the primary driver why those vagrants would not live in covers, for the most part they liked to live on irregular avenues. Since the homes they used to have, were progressively similar to an image exists in their psyches, it was something beyond a house and street number. Anyway it was where it gathered feelings, for example, love, loathe, satisfaction, bitterness, and it was a spot that offered solace and security. They used to communicate in home however not in the safe house. Quindlen expressed that our general public ought to have regarded those individuals as an assortment of individuals who are not destitute, yet are simply missing a home. The principle reason for Barbara Lazear Ascher’s â€Å"On Compassion† experience in couple various demonstrations of how individuals treat vagrants. She observes both disregard and generosity to the vagrants by the general society. She likewise inquisitively gives how does the working class don't comprehend poor people and destitute of vagrants. Notwithstanding, Anna Quindlen communicates her focuses in an alternate perspective on vagrancy. Her point shows we ought to have the option to comprehend of the profundity of the issues of vagrancy, and the most significant thing for those individuals is a feeling of heart’s place, a home. Destitute conditions sound far away from us since we have our body and psyche ensured in our home. By and by, the woman from Quindlen’s story who conveyed the image of her home with her constantly, claimed her regard and confidence of a home, and shouldn’t be treated as a vagrant. There are a great deal of things we can do other than simply give them food. We could grin, talk, and even contribute an embrace for them. Home isn't only a house or postage information. Home is where a family’s body and feelings are gathered. It likewise gives the scaffold that interfaces families. Individuals snicker, cry, become irate or focused on, we are managing each sort of feelings in our every day life lastly we discover the best spot to communicate these feelings are in our home.

Friday, August 21, 2020

Tips For Writing Persuasive Essay Topics

Tips For Writing Persuasive Essay TopicsIn the fifth grade level, persuasive essay topics have expanded to cover various concerns in school that can be especially difficult to address. Here are some of the more common topics and one example of a persuasive essay topic. If you want to write your own persuasive essay, use this as a jumping off point and find a way to connect the different issues and situations of different students.One of the first areas to consider for connections is common ground. Try to discuss a specific situation that you know is difficult for a student to address. This is also a good topic for the first year. Then in sixth grade or later the topic will become less controversial and more universal.Beginning in fourth grade, and then continuing into the fifth, most children would like to speak English as a second language. For example, they might want to know how to spell the word 'business' or how to say 'besides' correctly in French. They will also want to be abl e to speak their native language and connect it to topics that interest them.In sixth grade or later, the topic is more controversial. This is the time to look at differences in ethnic groups and the possibilities of inter-group friendships in third world countries. The obvious truth here is that whatever our background is, we are all human.When writing persuasive essays in sixth grade, the text is very important because the reader can respond. There are some writers who tend to use almost every word, which detracts from the impact of the paper. When writing, try to use a few words or phrases, but make sure that they have the appropriate tone.Sixth grade students are still learning about math concepts and activities and ideas. So, naturally, they do not spend as much time thinking about their presentation as students do in later grades. This is a good thing because it makes it easier to work with the language. Also, the time spent studying math concepts is time that could be spent p articipating in extracurricular activities.In seventh grade or later, it becomes more complicated because students are beginning to learn about reading and writing about the larger world. Then, while trying to explain an idea to a group of individuals, it is imperative that the writer has a strong story. This is the reason why many writers find themselves struggling with the persuasive essay topic in seventh grade.The seventh grade to ten grade level of study takes more time than any other time to develop and perfect. In the middle school years, students want to learn about learning styles, begin to recognize the importance of social studies, the same importance of literature and begin to participate in extracurricular activities. The persuasive essay topic is the last element, so it has to be written carefully and thoughtfully to support a well-rounded understanding of the world.

Monday, May 25, 2020

Telemachus s Development Of The Odyssey - 1797 Words

Name: Instructor: Course: Date: The development of the character Telemachus in the Odyssey All through the major books of The Odyssey, it nearly seems as if Telemachus is the dominant character because his father s introduction does not emanate until when Telemachus experiences an arousal to his accountabilities. The reader observes his struggles and fights with those suitors who have occupied his father s fortress-palace and with the support of Athena; he lastly starts to take charge of the circumstances. Even though Telemachus certainly never fairly had a match with his father Odysseus in matters of humor, strength, swiftness, and other abilities right for a hero, he experiences a significant growth all through the text. However, The Odyssey is fundamentally a work regarding Odysseus; it is not possible to disregard the assistances Telemachus offers, most importantly in the winding up of The Odyssey. The person who reads is given an unusual intuition into the growth and development of Odysseus’ son by bestowing him as weary and powerless in the start, only to have him kill one of his oppressors in the conclusion and see his mother together with his father happily reunified (Lombardo 120). Telemachus at first affirms himself by calling a gathering of Ithaca s leaders to dissent the suitors exercises. Despite that he talks well at the gathering and owe a portion of the senior citizens, the main suitors (Antinous and Eurymachus) demonstrate no appreciation forShow MoreRelatedThe Odyssey - Telemachus Journey1219 Words   |  5 Pagesdoes a boy become a man? This rite of passage is explored in Robert Fagles translation of Homer s epic poem, The Odyssey. Odysseus (king of Ithaca) fought in the Trojan War for ten years and after the fall of Troy he spent the next ten years trying to get home. He left behind an infant son, Telemachus, and a devoted wife, Penelope. Although they longed for Odysseus return, Penelope and Telemachus were the perfect hosts to wayward strangers - even as their estate became overrun with arrogant suitorsRead MoreThe Odyssey : Defying Hospitality Essay1303 Words   |  6 PagesEnglish 1113 15 November 2016 The Odyssey : Defying Hospitality Throughout the development of humanity, the random group of societies have been historically all-equipped to deal with challenges the state of disorganization is not conducive to advancement of society due to the chaotic nature of existence on planet earth. Humans have to impose will on a chaotic world. One way they can do this is through culturally perceived definitions of hospitality. In the Odyssey, written by Homer, Odysseus experiencesRead MoreLiterary Criticism Of The Odyssey1604 Words   |  7 PagesAssessment Task 1: Essay on The Odyssey The Odyssey by Homer was written during around 700 B.C and it is the second-oldest extant work of Western literature. The Odyssey is an epic poem and can be understood through the lens of archetypal criticism which explores themes that are based on heroism and the protagonist Odysseus is an epic hero who undergoes a ten-year journey to return to Ithaca. Northrop Frye explains the value of archetypal literary criticism in helping modern readers appreciate theRead MoreAnalysis Of Homer s The Odyssey 2263 Words   |  10 PagesJonathan Martial 11/7/14 Major Authors: Homer Love: How Far Will They Go To Obtain It – Greece’s fostering of love There are many ways an individual may view The Odyssey with a myriad of variations of the same view. One of these many variations can be the aspect of love and its effects on the characters within Homer’s epic. Love, in Odysseus’ case, governs his will to get back home to his wife, son, and kingdom from his long and tiring journey. During his journey Odysseus undergoes a seriesRead MoreThe Epic Of Gilgamesh, The Odyssey, And Beowulf1962 Words   |  8 PagesIn this argument essay, it consists of three texts: The Epic of Gilgamesh, The Odyssey, and Beowulf. During each of the characters journey, they face challenges such as fighting with monsters and with that they either develop a greater sense of mortality or a greater sense of identity. Mortality and identity are common themes in an epic that portrays the importance of character development from the effects of their heroic actions. Some epics result in mortality which means they know that they liveRead MoreBiograp hy Of Ancient Greek Poet Homer2350 Words   |  10 PagesJohnathan Kennedy World Literature 212-WID3 Monday,Wednesday/8:30pm-9:45pm Research Paper #1 March 28,2016 Biography of Ancient Greek Poet Homer Homer was an unbelievable antiquated Greek writer who composed the stories, the Iliad and the Odyssey. These stories were a piece of Western ordinance of writing and extraordinarily affected the historical backdrop of writing. The real time and area of his living is still questionable. The old Greek antiquarian, Herodotus evaluated that Homer livedRead MoreAnalysis Of John Milton s Paradise Lost Essay2201 Words   |  9 Pagesdiscuss several different bildungsromans from different eras and regions to fully determine the necessary characteristics of a bildungsroman, like The Odyssey, To Kill a Mockingbird, David Copperfield, Adventures of Huckleberry Finn, and The Catcher in the Rye. One of the most well-known bildungsromans and one of the most applicable to Eve’s development is To Kill a Mockingbird. Scout Finch goes through a process comparable to Eve’s, and will be especially useful in assessing Eve’s maturation sinceRead MoreEssay on Coaching Versus Mentori ng2856 Words   |  12 PagesAs with mentoring and counselling it is about helping the individual to gain self awareness, but it is goal focused and action is required so that the individual can move forward. The goal setting process has two components: skill development and psychological development. The outcome sought is that the coachee will achieve the goals set, and will thereafter feel able and confident to set personal goals for themselves (Passmore 2003, p31).4ed The CIPD defines Coaching as; ‘developing a personsRead MoreOrganizational Development Purpose Statement2344 Words   |  10 PagesOrganizational Development Purpose Statement Introduction Higher education programs and organizational services may be integral for the performance success of students. Globalization and the sustainability of competitive advantage may be forcing the workforce to pursue or further their education. Universities may need to address the increasing number of people enrolling in academic courses by implementing or modifying the programs or services being provided to them to ensure their academic orRead Morecoaching and mentoring Essay4634 Words   |  19 Pagesï » ¿416:- The coaching and mentoring roles The word mentor comes from the The Odyssey, written by the Greek poet Homer. As Odysseus (Ulysses in the Latin translation) is preparing to go to fight the Trojan war, he realises he is leaving behind his one and only heir, Telemachus. Since Telemachus is only of primary school age, and since wars tended to drag on for many years, Odysseus recognises that Telemachus needs to be coached on how to be king whilst he is off fighting. He engages a family friend

Friday, May 15, 2020

Distribution Of Rite Aid Pharmacy - 1620 Words

Rite Aid Pharmacy is aiming to make itself as a cost leadership company in the national drug retailer industry. The cost leadership strategy focuses on focuses on lower cost and differentiation than their competitors (Barney Hesterly, 2012). Businesses using the cost leadership strategy focuses on making lower prices and can still make a satisfactory profit. The cost leadership can charge a lower price but can still make about the same amount of profit with its competitors. Rite Aid has been successful in implementing this strategy. In 2006, Rite Aid introduced their retailer annual Management conference and Trade Fair known as â€Å"Build Our Business† or â€Å"BOB† to more than 15,000 stores, employees and main managers. â€Å"BOB† was portrayed by†¦show more content†¦One of the sessions during the conference included speakers such as Phil McGraw and TV s Dr. Phil trying to teach Rite Aid employees on what makes people successful in business and life . On the second day of the conference, Sammons revealed her dream of a new store model that was aligned with health wellness and makes the pharmacy the star of the store. Rite Aid had a new marketing theme, With Us. It s Personal, (Rite Aid 2012) This consisted of a more welcoming corner entrance in the store as well as change to the exterior of the store to look warmer and included a covered drive through pharmacy. The interior of the pharmacy was to include wider aisles and nicer waiting areas for customers. At the end of the conference, Sammons reiterated Rite Aid’s six goals: â€Å"Marketing, merchandising and communications programs supporting its health wellness positioning; Hiring, training and retaining quality store associates; Optimizing the chain s infrastructure; Unveiling a new store prototype; Rationalizing the store base; and, Pursuing growth opportunities† (Longo 2004). Rite Aid continues to value the importance of customer service and puts programs in place to stress the importance of greeting customers and assisting them with their purchases. Rite Aid recently implemented new technology to help employees perform tasks faster and easier which

Wednesday, May 6, 2020

Solution of Strategic Marketing Problems Chapter 2 Essay

MKT 2375 Chapter 2 Problem 1 a. CD Contribution Profit Selling Price to CD Distributor Less: Variable Cost $9.00 $1.25 $0.35 $1.00 $2.60 CD Package and disk Songwriter’s royalties Recording artists’ royalties Total Variable Cost Contribution per CD unit $6.40 Chapter 2 Problem 1 b. Break-Even Analysis – Units and Dollars Total Fixed Cost Advertising and Promotion $275,000 Studio Recording’s Overhead $250,000 Total Fixed Cost $525,000 BEVU = $525,000 / $6.40 = 82,031.25 units BEV $ = 82,031.25 units x $9.00 = $738,281.25 Chapter 2 Problem 1 CONTRIBUTION MARGIN Total Fixed Cost Advertising and Promotion $275,000 Studio Recording’s Overhead $250,000 Total Fixed Cost $525,000 BEV$ = $525,000 / 0.711 =†¦show more content†¦.2222 (x) = $600,000, where x = dollars x = $2,700,000 6. Increase in Dollar Sales = $700,000 ($2,700,000 - $2,000,000) RED AWAY 1. Current Contribution Dollars = 1,500,000 units x $0.75 = $1,125,000 2. New Price with 10% Price Reduction= $0.90 Unit Price $0.25 Unit Variable Cost $0.65 Unit Contribution or 72.22% CM 3. $0.65 (x) = $1,125,000, where x = units (x) = 1,730,769 units 4. Increase in Unit Sales = 230,769 (1,730,769 – 1,500,000 = 230,769) 5. .7222 (x) = $1,125,000, where x = dollars x = $1,557,692 6. Increase in Dollar Sales = $57,692 ($1,557,692 - $1,500,000) CHAPTER 2 Problem 4 a. Selling Price to Wholesalers Retail Price To Consumers $0.50 Retail Margin = 20% = $0.50 x .20 = $0.10 Wholesaler Price to Retailer = $0.40 Wholesaler Margin = 10% = $0.40 x .10 = $0.04 Integrated Citrus Price = $0.36 CHAPTER 2 Problem 4 b. Contribution Per Unit of ZAP Unit Selling Price Variable Costs: Material Labor Coupon (1/5 x $0.20 = $0.04) $0.18 $0.06 $0.04 $0.36 $0.28 Contribution per Unit $0.08 CHAPTER 2 Problem 4 c. Break-even Volume First Year Total Fixed Costs: Advertising = $250,000 Overhead = $ 90,000 BEVU = TOTAL = $340,000 4,250,000 Units RD $300,000 is a Sunk Cost! Contribution Per Unit = $0.08 BEVU= $340,000 / $0.08 CHAPTER 2 Problem 4 BEVU = 4,250,000 Units d. Break Even Share of Market – First Year Total U.S. Market Size Served Market by Program Therefore, 65% x 21 millionShow MoreRelatedMarketing Strategy1138 Words   |  5 PagesChapter 1 Marketing in Today’s Economy Exercise 1.1 CarsDirect http://www.carsdirect.com 1. Explore the CarsDirect website, including pricing a vehicle of your choice. How successful is CarsDirect in reducing the hassles associated with buying an automobile? 2. Does the design of the CarsDirect website convey confidence and trust in the car buying process? How has CarsDirect answered consumers’ concerns over the lack of a human element in their marketspace? Exercise 1.2 DaytonaRead MoreManagement and Functional Areas1731 Words   |  7 Pages1. In the light of the system, describe the decisions to be made in the area of strategic planning, managerial control and operational control? What information would you require to make such decisions? Ans. A management information system (MIS) is an organized combination of people, hardware, communication networks and data sources that collects, transforms and distributes information in an organization. An MIS helps decision making by providing timely, relevant and accurate information to managersRead MoreCh2 Solution1533 Words   |  7 Pages* BOOK NOTES * AP NOTES StudyMode - Premium and Free Essays, Term Papers amp; Book Notes Solution of Strategic Marketing Problems Chapter 2 Page of 8 * Home  Ã‚ »Ã‚  Business amp; Economy  Ã‚ »Ã‚  Marketing amp; Advertising Solution of Strategic Marketing Problems Chapter 2 By akm1985 | Jan. 2011 * Zoom In * Zoom Out Page of 8 MKT 2375 Chapter 2 Problem 1 a. CD Contribution Profit Selling Price to CD Distributor Less: Variable Cost $9.00 $1.25 $0.35 $1Read MoreCompany and Marketing Strategy: Partnering to Build Customer Relationships1465 Words   |  6 Pagesthis chapter, you should be able to: 1. Explain companywide strategic planning in its four steps 2. Discuss how to design business portfolios and develop growth strategies 3. Explain marketing’s role in strategic planning and how marketing works with its partners to create and deliver customer value 4. Describe the elements of a customer-driven marketing strategy and mix, and the forces that influence it 5. List the marketing management functions, including the elements of a marketing plan,Read MoreSales Management1233 Words   |  5 Pagesthe upcoming quiz, focus your review on the following topics in the textbook. This is a closed book and note quiz. The quiz will be taking on Canvas, be sure you have installed browser lockdown. This is a timed quiz with 45 minutes to complete. Chapter 2: * Types of sales jobs * Salespeople who focus on gaining new customers called hunters or pioneers. * Order-takers this category of salespeople try to increase sales as they build customer share * The sales effort by providingRead MoreMarketing Chapter 2 Essay1538 Words   |  7 Pagesï » ¿ Chapter 2 1. (a) Using Medtronic as an example, explain how a mission statement gives a strategic direction. (b) Create a mission statement for your own career. Answer: (a) A mission statement gives strategic direction by stating the â€Å"what† and â€Å"how† of a business in a clear, concise, meaningful, inspirational, statement that will continue to be relevant in the long-term. Medtronic’s mission statement identifies its customers, market, products and technology. They stated the businessRead MoreInformation technology for managers1289 Words   |  6 Pagespublisher. VP/Editorial Director: Jack Calhoun Senior Acquisitions Editor: Charles McCormick, Jr. Product Manager: Kate Hennessy Mason Development Editor: Dan Seiter, Mary Pat Shaffer Editorial Assistant: Bryn Lathrop Marketing Manager: Bryant Chrzan Marketing Coordinator: Suellen Ruttkay For product information and technology assistance, contact us at Cengage Learning Academic Resource Center, 1-800-354-9706 For permission to use material from this text or product, submit all requestsRead MoreCritical Thinking Questions : Strategic Planning1160 Words   |  5 PagesBoyd 9-3-17 MRK-120 Chapter 2 Critical Thinking Questions: 1. Strategic planning is the process a company uses to develop and maintain a strategic fit between their goals as an organization and their capabilities of meeting demands in a fast-changing market. Strategic planning helps companies take advantage and adapt to the opportunities that it’s ever changing environment throws at them. There are four steps to strategic planning. Marketing plays a large role in the strategic planning, because theRead MoreChapter 5 Creating Worldwide Innovation and Learning:1075 Words   |  5 PagesChapter 5 Creating Worldwide Innovation and Learning: Exploiting Cross-Border Knowledge Management Focus on one of the most important current challenges facing MNE management-how to develop and diffuse knowledge to support effective worldwide innovation and learning Central, Local and Transnational Innovation Two classic processes dominate MNE’s innovative capabilities (traditional) * Centre-for-global innovation model–(International/global) * New opportunity sensed in home country Read MoreSummary Kotler Keller1275 Words   |  6 PagesSummary Part1 Chapter 1 Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. 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Tuesday, May 5, 2020

Clean Water for Domestic Use-Free-Samples for Students-Myassignment

Question: Discuss about the Clear Drinking Water. Answer: Introduction Clear drinking water has grown to be a precious commodity in recent years making it a lucrative business. Today many water purification, packaging and distribution companies have been established and most have registered huge success due to the increasing demand for clean bottled drinking water. Affinity Water is one such company which was established in 2012 and has since grown to have over 1150 employee. The company headquarters is located in Hatfield, Hertfordshire and mainly services customers in NW of Greater London and some Home counties. The business is owned as a partnership between Allianz Group, HICL and DIF Tamblin. As of March 2016, the company had registered 303 million pounds sterling in revenue which is considerably high considering the low number of employees and area served(Water, 2017). This clearly demonstrates the businesses potential to register a huge growth rate and expansion with proper management of its operations. Comprehensive Distribution of the Business Affinity Water specializes in the purification and distribution of clean water to customers in West London. Water is a basic requirement which each individual making it important for the proper management of the water resources. The resource requires being harvesting; treating and distributing in a proper manner so as to reduce the negative effect on the environment and ensure the resources sustainability in future(Blowfield, 2013). Water pollutions is another major concern that water purifying plants and companies face making it an area of priority to address for Affinity Water. With privatization of water supply to city residents being encouraged it has become very important for the businesses to take all aspects into close consideration and at the same time maintain its focus on sustainable growth which is the objective of the company. Products and Services As the name suggests Affinity Water specializes in the supply and distribution of clean water. The company current focus area is West London but targets on expanding across London in the future. The key products supplied by the business include clean piped water for domestic use as well as fresh and clean drinking water(Water, Home, 2017). The company also manages water supply and maintenance services which help reduce water wastage. Clean water for domestic use Affinity Water is responsible for supplying West London with clean water for domestic usage. This includes water supplied to homes and apartments for daily use in the kitchen, laundry and washrooms. Affinity Water is responsible for sourcing and filtering the water and ensuring t is clean and safe to use before being supplied to the consumers via pipeline. Clean bottled drinking water Affinity Water also has a unit which specializes in the production of clean and safe bottled drinking water. This department of the business specializes in purification and bottling of hygienic clean drinking water for distribution and sale to customers. The bottled water comes in a wide array of sizes catering to different consumer needs. Water supply system management Affinity Water also has water engineers ready on standby to handle water engineering concerns. Plumbers and water piping engineers are available 24/7 to handle water related supply emergences and prevent water wastage. They are also responsible for conducting home and site inspections to identify leaks and stop any with the objective of conserving water. The demand for water is growing on a daily basis making it important to manage and also conserve the resource. Business Model To analysis Affinity Water in a better manner, it is critical for a SWOT analysis to be performed which will help determine the Strengths, Weaknesses, and Opportunities and threats the business faces(Osterwalder Pigneur, 2013). Understanding these aspects will help the business develop a stronger and more effective business model which can be used to encourage business growth in a better manner. Strengths Water being a highly demanded commodity ensures water sustainability is a priority for the stakeholders. The high demand has made it important for the business to turn its focus towards managing the resource so as to ensure sustainable production of water which so as to ensure the business continues its operations of distributing water to consumers in future. With high customer demand, Affinity Water can turn its attention to focusing on other areas such as water catchment management which would ensure constant water supply in future. Weaknesses A major concern facing Affinity Water is related to water management among water consumers. Today more than even people are unable to realize the importance of conserving water which leads to many customers having leaking taps and pipes leading to wastage of water. This is an area which requires urgent intention and Affinity Water has put in place a task force and maintenance team who conduct customer visits and perform the repairs to help stop the leaks. Preventing leaks helps reduce wastage of clean water which helps reduce the pressure on the water reservoirs, catchment areas and the system as a whole. With many customers unwilling to pay for plumbing, Affinity Water also offers a maintenance team which allows the customer to call for the plumbing service to helps stop the leak o perform some plumbing repair work. Affinity Water has also begun installing water meters to help reduce water wastage. His move has been met with many mixed reactions since many customers are used to wast ing water and with meters they are now expected to pay for their consumption. Opportunities Affinity Water has the opportunity to expand unlimitedly in the industry due to the high demand for water. Today people are also growing health conscious thus leading many to also invest on distilled and reverse osmosis purified bottled water which is areas which Affinity Water can continue ending in with minimal investment. Supply of clean water for domestic use continued to also register high demand but the profit margins linked to piped water are considerably lower as compared to bottled water. This makes it more important for the business to focus its attention towards expanding its water purification department which can help generate higher profits and ensure the business rapid development and growth. Threats Water is a highly demanded commodity which also attracts attention from competitors to the resources which make it important for Affinity Water to secure exclusive rights on water catchment areas. Affinity Water currently only supplies West London leading other water supply companies from other regions eying the water resource which they want to utilize to for themselves. This makes it important for Affinity Water to focus their attention towards securing long term water catchments are leased legally and also consider securing a larger catchment area. Pollution and catchment area destruction is another concern which is facing all water management companies today thus its important for the business to consider developing suitable approaches linked to preventing pollution of water bodies and catchments and also ensuring the sustainable production of water. Conclusion Affinity Water has registered a major growth rate in the past decade but the company will require implementing some important measures to ensure sustainability. The demand for clean and safe water is increasing and this is placing considerable pressure on the resources. This calls for water companies to develop effective management plans which address sustainability concerns while also keeping customer satisfaction needs in mind. The goals is to ensure Affinity Water continues registering high rate of success while still ensuring water bodies remain unharmed for the future generation to utilize. Bibliography Blowfield, M. (2013). Business and Sustainability. Oxford: OUP Oxford. Osterwalder, A., Pigneur, Y. (2013). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley Sons. Water, A. (2017, August 5). About us. Retrieved August 5, 2017, from Affinity Water: https://stakeholder.affinitywater.co.uk/about-us.aspx Water, A. (2017, August 5). Home. Retrieved August 7, 2017, from Affinity Water: https://www.affinitywater.co.uk/at-home.aspx